Entrepreneurial Orientation and Sustainable Business Performance: Connecting the Dots using Smart PLS-SEM

Abstract

This paper focuses on understanding the interplay between the Entrepreneurial Orientation (EO) and Sustainable Business Performance (SBP). The main goal is to create a theoretical model to examine this connection. We gathered data from employees working in the corporate sector using a structured questionnaire. This study examines current literature on sustainable business models and Entrepreneurial Orientation to analyze and identify the key contributions to the progress of research in this topic. Our hypothetical model explores how Innovativeness, Risk taking and Proactiveness of the organization influences SBP. Our findings aim to contribute to the understanding of how an organization is seen as an entrepreneur and its traits impact the overall sustainability performance of businesses. This research emphasizes the importance of considering factors like risk, innovation, and proactiveness within the context of Sustainable Business Performance. The data can be analyzed, using PLS-SEM version 4.0, a statistical method suitable for complex models. By underscoring the importance of factors like risk, innovation, and proactiveness, the study offers valuable insights that have implications for both academic investigation as well as pragmatic leverage in the realm of entrepreneurial practices across the globe.