A Comparative Study on the Creative Transformation of Traditional Chinese and Japanese Cultural IP in Animation

Abstract

Creative transformation is increasingly being utilized to inherit traditional cultural IP in various fields and nations. In a comparative study of the costume culture, ghost and god culture, and painting style of "Big Fish and Begonia" and "Demon Slayer," this paper finds that the interconnection of cultural components in film and television works, the degree of compatibility with the internal demands of viewers, and its continual binding with traditional culture directly affect the efficiency of traditional cultural IP transformation in the media field. In accordance with the findings of this study, if innovation and change are implemented in the production of works, the effectiveness of Chinese media in disseminating culture and conveying national characteristics and national image can not only be further developed and improved, but traditional culture can also more effectively enter public life and integrate into the context of the times.