Research on the Creation of Super IP by Modern Media Expression of Chinese Traditional Culture in the Context of Media Convergence

Abstract

With the progress of society and the development of the times, the traditional culture IP craze has once again swept the world, with a number of popular IPs emerging, gradually forming a development trend of industrialization. IP with the theme of traditional Chinese culture is not rare. Traditional culture itself has a profound historical heritage and a mass foundation, coupled with the auxiliary promotion of Internet technology and the promotion of capital, making its development rapid. However, rapid development does not mean excellent quality. Currently, there are a lot of problems in the development process of many IPs in China, and there are still significant shortcomings in both subjective thinking and objective conditions. This article focuses on comparing the current development status and existing problems of well-known super IPs in China, using the method of analogy, comparison, induction, and summary to explore the experiences and lessons learned in the development of IPs, and extend them to the creation of traditional cultural super IPs in the future, seeking to achieve the long-term development of traditional cultural IP.