Abstract
This article offers an analysis of the commemorative supplement published in celebration of the third centenary of Luís Vaz de Camões in the magazine A Estação: jornal illustrado para a familia. Therefore, it draws attention to the way this newspaper integrates itself with the events and publications held on the occasion in Portugal and especially in Brazil. Through primary sources research, it also contextualizes A Estação in the media system, considering its editorial line’s target audience –middle and upper class women. Thus, this study intends to observe the tensions arising from the distinction between the content of the commemorative supplement and the thematic and formal scope of the "mild literature" supposedly aimed at the female audience.
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