A Brand Image Design Service Model Using the Visual Communication Technology under the Background of Internationalization

Abstract

The era of internationalization is the era of Internet of Everything. It not only promotes global economic growth but also subverts the traditional development model of brands in all walks of life, encourages the comprehensive upgrading of traditional brands, and spawns a large number of new-generation online brands. The visual expression of the entire brand promotion strategy is the brand visual design. Communication and appeal are the most specific and direct in the entire brand identity system. With the popularity of the Internet, the rise of platforms, the replacement of mobile devices, and the rapid development of new media technologies, the media and update methods of brand communication are more abundant. A brand image that conforms to the characteristics of the times, as a spiritual outlook, helps to better enhance the brand value. This article focuses on online brand image design in an international context. The brand image design service model based on visual communication is more conducive to brand development and is aimed at stimulating how design thinking can deepen the brand image to a certain extent.