7 - Client relations: the key to success

Abstract

You may imagine a flowchart that runs from the client’s request for proposal through to the client paying for the service, and beyond. This chapter describes this main flow of the information consultancy. It focuses not only on written procedures – proposal request, preliminary memorandum, formal proposal, contract, deliverable and invoice. It also suggests how much to charge, what the bullet points of the contract should be and even how to communicate effectively during the process. Keep in mind that the experiences and feelings of your client about your service will largely affect their willingness to deal with you again.