Abstract
Organics is the fastest growing trend in the food industry, increasing at an annual rate of more than 20% per year for the past 7 years. In the upper midwestern United States, a pilot project aimed at increasing the sales of organics in mainstream supermarkets has had an even higher success rate. We'll take a look at how this program was developed and implemented and the ways in which consumers, farmers, and grocers were educated about organic food. We'll discuss trends in organics, what consumers want, and how grocers can best promote organic products and increase their sales.
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