Abstract
The consumption of organic food has grown remarkably, both in developed and developing countries. Although organic food comprises only a small fraction of the food market, its rapid growth has generated much interest among consumers and businesses, as well as researchers. For products to be called organic, the production must conform to a certain established organic standard and be certified by a recognized certifying body. In Malaysia, the local organic food industry is still small, as more than 60% of organic food products are imported. Most of the organic products are sold domestically, while some are exported to Singapore. The perception and understanding of organic food production is based mainly on not using synthetic fertilizers and pesticides. In general, there is a lack of awareness among producers, retailers, and consumers of the wider extent of organic production and processing standards in local markets. The organic food industry is facing several challenges in Malaysia. Although the demand for organic food in Malaysia is growing, the supply of local organic products is not able to keep up with the increased demand. In addition to the inconsistent supply, the variety of local organic food is also limited. Another problem faced by local organic food consumers is the price difference between organic and conventional food. Hence, to match the recent increases in demand, the Malaysian Agricultural Research and Development Institute is actively developing the organic farming sector through various programs and activities.
Highlights
Consumers worldwide are increasingly concerned about nutrition, health, and the quality of their food
This information is needed to enhance the level of of issues related to the organic food that industry, certification, andorganic the challenges faced by awareness and marketing strategies couldorganic be adopted to improve food products in the emerging country. organic food industry
The Scheme is open for participation by all farmers who are engaged in the primary production of fresh organic food products
Summary
Consumers worldwide are increasingly concerned about nutrition, health, and the quality of their food. Overview of issues related to the organic food industry, organic certification, and the challenges faced by the emerging organic food industry This information is needed to enhance the level of of issues related to the organic food that industry, certification, andorganic the challenges faced by awareness and marketing strategies couldorganic be adopted to improve food products in the emerging country. This information is needed to enhance the level of awareness and marketing strategies that could be adopted to improve organic food products in the country
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