Abstract

First paragraph: How do we provide good food for all 323 million Americans? Differing answers to this question continue to distract, if not misdirect, the sustainable food movement. Some argue that organic, local, and other so-called good foods must accommodate the current industrial system of food processing and retailing. They point to the fact that organic food sales of nearly US$40 billion per year (Organic Trade Association, 2016) are still less than 5% of total retail food sales. In addition, mainstream supermarkets and large specialty markets, such as Whole Foods and Trader Joe's, account for more than 90% of organic sales (Porterfield, 2015). Large corporate food processors also own and control production for most of the major organic food brands (The Cornucopia Project, n.d.). So, about 99% of foods still move through the industrial food system, even after accounting for local food sales of an estimated $12 billion per year (Vilsack, 2015). To accommodate the 99%, some good food advocates urge farmers to find ways to accommodate the industrial food system....

Highlights

  • How do we provide good food for all 323 million Americans? Differing answers to this question continue to distract, if not misdirect, the sustainable food movement

  • Local, and other so-called good foods must accommodate the current industrial system of food processing and retailing. They point to the fact that organic food sales of nearly US$40 billion per year (Organic Trade Association, 2016) are still less than 5% of total retail food sales

  • John Ikerd is professor emeritus of agricultural economics, University of Missouri, Columbia. He was raised on a small farm and received his BS, MS, and PhD degrees from the University of Missouri. He worked in the private industry prior to his 30-year academic career at North Carolina State University, Oklahoma State University, the University of Georgia, and the University of Missouri

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Summary

Introduction

How do we provide good food for all 323 million Americans? Differing answers to this question continue to distract, if not misdirect, the sustainable food movement. Local, and other so-called good foods must accommodate the current industrial system of food processing and retailing. Large corporate food processors own and control production for most of the major organic food brands (The Cornucopia Project, n.d.).

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