Abstract
Meat, poultry, seafood and their products form an important part of national diets and international trade. Consumers want to know that the food they eat is safe, and they are also seeking more information as to the quality, authenticity, origin and method of production of the products they purchase. Therefore, it is not surprising that, in addition to the standard requirements of labelling legislation, there is a raft of specific legislation and standards that provides consumers with this extra information. This chapter details the existing rules for labelling meat, poultry, seafood and their products on an international, European Union and UK basis. The labelling rules, consumer protection measures, assurance schemes, protection of origin and specific rules on production (e.g. organic) that apply to all foods are examined. Also the specific rules, which apply to the labelling or claims on the particular commodities such as beef, poultry, fish, shellfish and their products, are also discussed.
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