ДЕТЕРМІНАНТИ VUCA-СВІТУ ПІД ЧАС ФОРМУВАННЯ СТІЙКОСТІ ТА НАДІЙНОСТІ ЛАНЦЮГІВ ПОСТАВОК В УМОВАХ COVID-19

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The article examines uncertainty as an integral part of the existence of supply chain in the VUCA-world, describes the uncertainties that affect supply chain. It is determined that for effective management it is important to distinguish between types of uncertainty: ignorance, uncertainty and risk, their essence and features of manifestation are considered. In the case of pandemic challenges, the levels of threats and risks become more complicated and increase, which makes the process of making adequate management decisions difficult, can lead to negative consequences of the functioning of supply chain. Uncertainty factors that need to be constantly taken into account in ensuring the viability and efficiency of supply chain are analyzed. In addition, the factors that can significantly affect the number of "failures" in the system - force majeure, natural disasters, political, financial crises, terrorism, piracy, various emergencies. It is established that the effectiveness of management decisions to increase the stability of supply chain will depend on activities to minimize the impact of subjectivity and objectivity of uncertainty of both internal and external environment, types of uncertainty and system elements that will shape the reliability and stability of supply chains. Under such conditions, managers will be able to make decisions that will maintain the required level of flexibility and adaptability of the system. In order to find ways to increase the level of reliability and stability of supply chains in difficult pandemic conditions, elements of stability are established, it is proposed to consider the reliability of supply chain through the probability of "failure" of the system within different components of supply chain infrastructure and flow processes. To meet the requirements of VUCA-world supply chain needs to use innovative approaches, diversity, build transparent information flows through trust throughout the supply chain, build an effective corporate culture that will include emotional resilience to constant challenges, social responsibility, continuous training and retraining, courage in making non-standard decisions.