일본 TV 애니메이션에 있어서 제작위원회방식의 정착과 그 배경에 관한 연구 -OVA와 팬덤(오타쿠)의 형성과 관련해서-

Abstract

This study aims to clarify the background, process, and why “production committees,” the main financing method for Japanese video content, became established in TV anime in the early 1990s.<BR> The production committee method was introduced to TV animation in the early 1990s, creating a new trend. Behind this was the emergence of anime fans, who appeared rapidly in the 1980s, the emergence of VCRs, which was a new medium, and the establishment of a market centered on package sales aimed at fans. Thereafter, the fan-centered TV anime industry that sells videos became established in the early 1990s when the TV animation market stagnated temporarily after the collapse of the economic bubble. Thus, the method of raising the funds for production costs for TV anime began to shift from “selling things” to “selling the work itself.”<BR> Existing studies of production committees were limited to industrial research due to their emphasis on risk avoidance. The present study is significant in that it focuses on the media and socioeconomic aspects, specifically the media and fandom-centric sales strategies.