Cultivation of Students' Creative and Entrepreneurial Ability in Film and Animation Major under the Background of Culture and Venture Industry

Abstract

<p style="text-align: justify;"><span style="font-size:16px;font-family: 'Times New Roman','serif'">With the rapid development of the cultural industry and the continuous influence of innovation and entrepreneurship, the output of high-quality film and animation professional innovation and entrepreneurial talents is an urgent need for talents in the social and film and television animation industry, a prerequisite for the prosperity of the cultural and creative industries, and also a powerful country in China. The basic guarantee of soft power. However, the talents for innovation and entrepreneurship in film and television animation specialized in western universities are faced with the problems of low quality, insufficient quantity, unbalanced distribution of regional and film and animation industries, and so on, which have become the “bottleneck” that restricts economic and social development. This paper puts forward the idea of innovation and entrepreneurship education based on the cultivation of film and television animation talents, and distinguishes the innovation and entrepreneurship education implemented by film and TV animation and comprehensive colleges and universities relying on management and business studies, and clarifies the typical characteristics of film and TV animation innovation and entrepreneurship education: innovation for the United States, entrepreneurship and entertainment , the coupling of innovation, entrepreneurship education and professional education.</span>