Abstract
This article presents the definition and ana-lyzes the specifics of such a strategic man-agement tool as SWOT analysis. The au-thors reveal the role and characteristics of the components of the analytical method, determine the importance of additional tools when analyzing the macroenvironment of an enterprise. A study of a non-profit project and its results is presented and an inde-pendent assessment of the qualitative con-tent of the SWOT analysis of the project under consideration is carried out, con-clusions about the dependence of the effec-tiveness of the results obtained on the hu-man factor are reflected. The characteristics of the use of SWOT analysis as an inde-pendent tool of strategic management are derived.
Published Version
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