Abstract
This article presents the definition and ana-lyzes the specifics of such a strategic man-agement tool as SWOT analysis. The au-thors reveal the role and characteristics of the components of the analytical method, determine the importance of additional tools when analyzing the macroenvironment of an enterprise. A study of a non-profit project and its results is presented and an inde-pendent assessment of the qualitative con-tent of the SWOT analysis of the project under consideration is carried out, con-clusions about the dependence of the effec-tiveness of the results obtained on the hu-man factor are reflected. The characteristics of the use of SWOT analysis as an inde-pendent tool of strategic management are derived.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
