Abstract
In recent years, the market for non– fungible tokens (NFTs) has been developing steadily. The concept of tokenising the uniqueness of digital elements has emerged thanks to the Ethereum blockchain token standard. This type of token is associated with digital properties in the context of the value of properties as unique identifiers. This feature has expanded the penetration of NFTs in most industries. Despite this, the NFT ecosystem is still at an early stage of development, while the technologies on which NFTs are based are entering a mature stage of development. All this generates a large amount of unsystematic information, which complicates the process of analysing and evaluating NFT projects. This article identifies opportunities for businesses to use NFTs to help modernise and digitalise their operations. It also identifies the areas by which all NFT collections are grouped and provides criteria for differentiating assets by rarity. The study also identified the impact of the minimum price and the factors that influence it during listing. Based on the results of the analysis, a six– stage analysis of NFT projects was derived, which can be used to analyse and determine the rationality of further research for investment.
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