Исследование стратегий перевода модных интернет-словечек на русский язык в 2021 году с точки зрения межкультурной коммуникации

Abstract

The development of Internet technology has given birth to network buzzwords ex-pressing meanings in specific network media. Such language forms have increasingly appeared, reflecting a country's popular culture to a certain extent, besides, which has become a prism reflecting the country's social development. In order to improve the ef-fect of cross-cultural communication, better serve cross-cultural communication, and translate network buzzwords vividly and appropriately, translators must adopt appro-priate translation strategies based on the timeliness, entertainment, and simplicity of online buzzwords, furthermore, accurately and authentically translate Chinese Internet buzzwords on the premise of retaining the local cultural characteristics, thereby pro-moting in-depth communication of Chinese and Russian network culture. The goal of this paper is to analyze the origin and dissemination of Internet buzzwords from the perspective of cross-cultural communication, to define the concept of Internet buzzwords, to explore its origin, to analyze its phenotypic characteristics, and to try to find translation strategies for Chinese Internet buzzwords. This paper draws the follow-ing conclusions: The generation of Chinese Internet buzzwords has profound cultural roots, and it relies on new network media in the process of dissemination. In order to make cross-cultural communication more effective, in the process of translating Chi-nese online buzzwords, appropriate translation strategies should be flexibly selected according to the specific context and semantics.