Abstract
The organizational and economic basis for the formation of a tourist product is a set of principles, methods, mechanisms, tools and resources that are used to create, supply, sell and consume tourist services and goods that meet the needs and demand of tourists. The organizational and economic foundations of the formation of a tourist product are based on the analysis and assessment of tourist value, potential, attractiveness, competitiveness, tourist quality, efficiency and tourist sustainability of a country, region, object or enterprise. Organizational and economic principles of forming a tourist product provide for the development and definition of the concept, goals, strategy, policy, standards, norms, rules and criteria of a tourist product; research and selection of markets, segments, target groups, niches, positioning and branding of a tourist product; design and development of the structure, composition, content, form, volume, characteristics, properties, functions, advantages, features and innovations of a tourist product; evaluation and determination of the value, price, costs, income, profit, profitability, risks, opportunities, prospects, barriers, restrictions and resources of a tourist product; production, purchase, supply, storage, transportation, distribution, sale, advertising, promotion, Service, Support, Warranty, after-sales service of a tourist product; control, monitoring, audit, evaluation, regulation, adjustment, improvement, modernization, innovation, development, liquidation of a tourist product. These aspects require separate study, taking into account the diverse experience of countries, their historical and economic conditions. A tourist product is a complex product that includes various elements that are necessary to meet the needs of tourists during travel. The tourist product as a complex system includes tangible and intangible elements. The formation of a tourist product is a complex and Multi-Factor process that depends on such factors as the needs of tourists, the competitive environment, legislative regulation, and so on. For the successful formation of a tourist product, it is necessary to adhere to such principles as customer orientation, competitiveness, stability and efficiency. Tour operators need to constantly analyze the market and adapt their product to changes in consumer needs. They should carefully consider the structure of the tourist product so that it meets the needs and desires of tourists.
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