ФАКТОРИ РОЗВИТКУ ПІДПРИЄМНИЦЬКОГО УНІВЕРСИТЕТУ

Abstract

The article considers the need to generalize the external and internal prerequisites for transforming a higher education institution into an entrepreneurial organization. It is proved that entrepreneurship in the education system is the innovative activity of higher education institutions aimed at the formation and development of the educational potential of society based on the economic laws of the market. It is proved that in the education system, innovations are an instrument of entrepreneurial activity, and the adaptation of the educational complex to new economic conditions will allow attracting investment resources to this industry. The main trends that determine the need to transform domestic higher education institutions into entrepreneurial universities are substantiated, the main ones being a relative decrease in funding for educational institutions and fierce competition between higher education institutions for attracting both budgetary funds and additional funding. It is proved that the set of changes that occur in the process of implementing innovations make organizations open, flexible and responsive to changes in the external and internal environment, which pose new challenges to universities, the main of which is the intensification of resource use and the search for additional sources of funding. It is determined that one of the directions in the entrepreneurial activities of universities is franchising, which includes the widespread dissemination of innovative methods, teaching materials, books, electronic publications and bringing their own developments to the level of wide consumption. It is proved that one of the factors determining the transformation of higher education institutions into an entrepreneurial organization is a developed network of branches and representative offices of many large universities, which defines a university as a network organization, the level of development of which determines its business activity and helps to attract additional financial resources. It is substantiated that in modern conditions small business is the basis for building entrepreneurship at the university, which at the same time retains the potential for its own growth and development. It is proved that the combination of small innovative business and the functioning of the university as an entrepreneurial organization provides this structure with dynamic stability and development capability.