Abstract
The creation and further operation of any enterprise is aimed at making a profit, which in a market economy is not without the influence of a number of factors. In practice, these factors can be extremely diverse, ranging from market competition and, consequently, the constant need to modernize production, and ending with the political vicissitudes of the country, which often entails a change in the vector of industrial development as a whole. Maintaining the efficiency of financial activities, in conditions of constant external and internal factors of influence, is a necessary condition for the existence of each individual enterprise. Therefore, the analysis of factors and reasons for reducing the efficiency of financial activities of industrial enterprises is important for further decision-making on the implementation of anti-crisis management measures. The article analyzes the main trends of fluctuations in the financial activities of industrial enterprises of Ukraine on the example of PJSC "Zaporizhzhya Electric Locomotive Repair Plant". The key factors and reasons for changing the financial performance of the enterprise are identified. The influence of external factors on the reduction of financial efficiency is characterized. The analysis of a particular enterprise reflects the overall situation in the engineering industry of Ukraine, because each company is equally exposed to external factors on the financial condition, although it does not determine the methods of responding to external threats. The essence of the financial activity of the enterprise, the factors that determine it and the reasons for the impact of internal risks on the financial activities of economic entities are considered. The analysis of financial activity of the enterprise is carried out through a prism of indicators of profitability, liquidity, a condition of property, relative indicators of an estimation of financial stability and business activity. The necessity and expediency of anti-crisis management at an industrial enterprise have been established. The author identifies the main directions of improving the financial situation.
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