Abstract

The aim of the article is to develop the content of the training module "Digital Entrepreneurship" and identify appropriate forms and methods of the educational process as pedagogical conditions for the formation of information and communication component of entrepreneurial culture of bachelors of physical culture and sports. To achieve this goal, abstract-logical and system-structural research methods were used. According to the author's concept, the process of formation the entrepreneurial culture of undergraduates involves the implementation of preparatory, theoretical and practical stages. It has been determined that the study of educational material of the discipline "Information Technology in Physical Culture and Sports", in particular its content module "Digital Entrepreneurship", can be a preparatory stage in the process of forming entrepreneurial culture of future bachelors of physical culture and sports. The structure of this module contains three topics, the content of which involves lectures (6 hours), practical classes (6 hours) and independent work of students (18 hours). The main educational tasks of classroom and extracurricular work are: acquaintance of future bachelors with possibilities of information systems of management of projects, services for creation of sites, drawing up of mental maps and applied communication programs for mobile devices. Forms and methods of teaching are defined as traditional lecture, lecture press-conference, visualization lecture, project method using computer program "Open Project", presentation and defense of the results of independent work. It is determined that the independent work of university students should be directed to the development of the terminological base, which is necessary for reflection and organization of the educational process. These forms and methods of teaching allow students to form self-awareness as subjects of creativity and significantly enhance their cognitive activity. Key words: entrepreneurial culture; information and communication skills; Information Technology; forms and methods of teaching; project management; creating a site.

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