ОРГАНИЗАЦИЯ АГРОТУРИЗМА В ТАМБОВСКОЙ ОБЛАСТИ

Abstract

In modern conditions, one of the most promising directions for the development of the territory and the provision of tourist services is agrotourism, which, being an independent type of tourism, simultaneously unites its various types (natural-recreational, cultural-educational, religious, etc.), based on the use of the resources of rural territories. Moreover, the organization of this type of tourism contributes not only to the integrated development of the territory, but also to related industries and spheres (transport, hotel business, infrastructure, etc.). The purpose of this study is to study the conditions and opportunities for the development of agrotourism in the Tambov region and to develop measures for its organization. The article considers the concept of agrotourism, specifies the tasks and factors of the development of agrotourism, analyzes foreign and domestic experience in the development of agrotourism. The potential of the Tambov district of the Tambov region is being investigated in terms of the possibilities of organizing agrotourism and it is proposed to realize the following main directions for the development of agrotourism: recreation in the countryside; cognitive agrotourism; Agrotourism, combined with other types of tourism. Rural settlements were monitored for implementation; A programme for a seminar on agrotourism has been developed. Proposals have been developed that include a range of tourism services in the field of agrotourism, including the creation of an information portal, the preparation and replication of advertising and information materials; Conducting an advertising campaign. It is assumed that, with the support of the authorities, this project will have development prospects by involving many participants in the collective work on the organization of agrotourism in the region.