Abstract
The article examines the level of development of the ethnic tourism market in Ukraine, analyzes its condition and features. Its characteristic feature is a large number of ethno-cultural objects throughout the country, as well as the existence of many different ethnic groups in certain regions of Ukraine. The main component of the successful development of this type of tourism is that many people were deported from the country in the past, and now they, their descendants, want to return to the Motherland. The importance of the development of Ukrainian ethnic tourism lies in the fact that Ukraine itself has many desirable destinations, and it is ethnic tourism that will be relevant in our territory. this type of tourism cannot be so developed in many countries of the world due to insufficient historical affiliation. Ukraine can confidently occupy one of the main places in the development of ethnic tourism. The development of ethnotourism will attract not only Ukrainians, but also foreigners, which will allow Ukraine to enter a more global tourist market. Ethnic tourism in Ukraine is constantly developing, so our market offers many options for recreation throughout the country – pottery, wickerwork, embroidery, artistic painting, weaving, cheese and wine production. Various festivals and fairs are also held on the territory of our country, to which Ukrainians from all over the country and foreigners from all over the world gather. The most famous holidays and fairs are Christmas, Ivan Kupala, Easter, and Shrovetide. People are attracted by the unforgettable nature of the Carpathians, the majestic history of Eastern Ukraine, the southern part with goats and the sea, and the central part, as a symbol of the combination of all the best that is in our country and does not exist anywhere else in the world. The display of authentic Ukrainian traditions and authentic Ukrainian culture attracts and will attract more than one hundred tourists. Today, it is extremely important to develop ethnotourism as a part of the country's economy, attracting to this the owners of museums, estates, residents of villages and towns where there are destinations for ethnotourism, farm owners, small entrepreneurs in the field of tourism and trade. thanks to this type of tourism, the level of the economy and the overall economic situation will increase, which will make it possible to reach a new level of providing services not only to Ukrainians, but also to foreign tourists. Thanks to ethnotours, foreigners will be able to understand Ukrainians, feel our atmosphere, get to know history with their own eyes, wearing ancient clothes or participating in the reproduction of traditions. And thanks to ethnotourism, Ukrainians will be able to love Ukraine even more and will begin to appreciate it like nothing else.
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