Abstract

The conditions and spatial factors for the implementation of national projects are considered. On the example of a large city, the factors of the comfort of the urban environment of a large city are assessed. Variants of effective combination of spatial urban complexes are identified. The purpose of the article is to analyze the spatial factors of assessing the comfort of the urban environment in a large city. The subject of the research is the process of assessing the comfort of the urban environment in a large city. Analytical, historical, statistical, logical, comparative methods were used as research methods. Research hypothesis. By the comfort of the urban space, the authors understand not only the level of the amenities of the adjoining territories, which the developers create at a high aesthetic and practical level. This refers to the convenience of receiving social services and their transport accessibility. Therefore, having successfully sold apartments of the first stage, the developer may and is faced with the problem of selling apartments of the second and subsequent stages of construction. Presentation of the main material. The authors of the article propose to use the original aggregate indicator for the purposes of assessing the comfort of the city - the index of the comfort of the urban environment, with a form already successfully tested in other studies, consisting of 35 private indicators combined into 7 sections: geographical location, level of development of public transport, state of the environment. environment, the level of development of social infrastructure (combined in 3 sections), the arrangement of the adjoining space. Originality and practical value. The problem of the housing stock deficit is gradually weakening and replaced by the problem of the excess of the supply of housing over the demand for it. In the new conditions, a potential buyer of an apartment is interested not only and not so much in its size and price, but also in the environment surrounding the chosen house. On the other hand, the commercial interest of the developer was traditionally manifested in the desire to sell the apartment soon. Research conclusions and prospects for further research. The comfort of the urban environment is becoming an increasingly monetized element of the total cost of purchased housing. Competent use of information about it makes it easier for the developer to offer and sell a particular apartment. In addition, the indicator of the comfort of the urban environment can be actively used in applied studies, for example, in geomarketing research.

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