Abstract
The aim of the research is to consider the modern television programs that use infotainment; to identify the advantagesand disadvantages of this genre; to analyse the use of information and games in the process of creating television programs;to find out the historical conditions that led to the emergence of a new format; to analyse how the changes affected notonly the principle of selection of information, but also the method of its presentation. The research methodology consistsin application analytical, historical, and comparative methods. One of main methods that helps to study the phenomenonof infotainment and its features is analytical. Comparative method allows considering the range of problems of origin ofnew genre, watching modern telecasts, and educing its advantages and disadvantages. To find out the historical aspectsof development of television, that entailed the origin of new format, there is a historical method. Scientific noveltyof the research consists in study of technologies of TV performance creation and features of infotainment as signs ofmodern medias and new format of information presentation, and also, the analysis of the use of the phenomenon ofinfotainment in modern telecasts. Its advantages and disadvantages are considered. Practical knowledge is organized withscientific approach. Conclusions. The TV programs of modern television, in which the inftainment is used, are studied,the peculiarities of its implementation are investigated, and the use of entertainment and game techniques in the processof creating TV programs is analyzed. The main trends in the use of infotainment, the advantages and disadvantages ofthis genre are revealed, and the historical conditions that have led to the emergence of a new format have been clarified.
Highlights
Competition between TV channels and the struggle for ratings encouraged television companies to come up with something new, non-traditional: interesting, unlike classical, programs, creative techniques of shooting and montage have appeared, TV technologies came to a qualitatively new stage of development
The aim of the research is to consider the modern television programs that use infotainment; to identify the advantages and disadvantages of this genre; to analyse the use of information and games in the process of creating television programs; to find out the historical conditions that led to the emergence of a new format; to analyse how the changes affected the principle of selection of information, and the method of its presentation
Scientific novelty of the research consists in study of technologies of TV performance creation and features of infotainment as signs of modern medias and new format of information presentation, and the analysis of the use of the phenomenon of infotainment in modern telecasts
Summary
The aim of the research is to consider the modern television programs that use infotainment; to identify the advantages and disadvantages of this genre; to analyse the use of information and games in the process of creating television programs; to find out the historical conditions that led to the emergence of a new format; to analyse how the changes affected the principle of selection of information, and the method of its presentation. Scientific novelty of the research consists in study of technologies of TV performance creation and features of infotainment as signs of modern medias and new format of information presentation, and the analysis of the use of the phenomenon of infotainment in modern telecasts.
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