외국인 유학생의 태권도인식이 국가 이미지에 미치는 영향

Abstract

Effects of the above project for Taekwondo, informed as a world-wide sport, would be various like this, but this study has focused on the national image because we live in the society, which stresses on image, so that it can be said that we live in the society of image. In case of impressing others with positive image, they also respond positively, while in case the appearances seen to the public are positive and satisfying then the organization, group, company and country also would have positive images. Image is considered more important in case of country. Since many countries put efforts to improve their images as more people get thinking that national image is national competition. Based on precedent studies about national image, this study is to see how foreigners think of Korean image and how Taekwondo awareness influence on the image. The purpose of this study is to see what is needed to create positive image of Korea out of the drawn data, and to offer basic data to get a more efficient way to improve Korean image in the international society. To reach the purpose of this study, foreign and interchanging students of K, Y and S university in metropolitan area were chosen as a population, and samples were extracted by Convenience Sampling Method among them. Data were processed by Frequency Analysis, Factor Analysis, Reliability Analysis, Independent Sample T-Test, Post-Hoc, Correlation Analysis and Multiple regression analysis, with SPSS/PC+ 17.0K Version for Window users. As a result of the study, comprehensively seeing the influences on the national images followed by Taekwondo awareness as external factors, the more they trained the better image they had. In evaluating factors for national image, the more the recognized about Taekwondo the more positive it was found out to influence on the national image. In the field of future-oriented factors of the national image, the more recognized and trained about Taekwondo the more they were found out to influence on positive image of the country. In the field of negative factors for the national image, the more recognized and trained about Taekwondo the more they were found out to influence on negative image of the country.