기업이 인지한 기업지원이 위기 관리정도와 기업 성과에 미치는 영향

Abstract

This study aimed to verify whether the need for business support to survive in a rapidly changing external environment affects corporate performance and whether the degree of crisis management mediates this relationship. Accordingly, a study was conducted on companies in Jeju, specifically in the intelligent tourism service and green energy solution industries, which are promoting the digital transformation of traditional sectors in response to the COVID-19 pandemic. Therefore, policy support for companies was categorized into four groups: Infrastructure, R&D, Technology support, and Business support. The impact of each support program on corporate performance was then examined through the degree of crisis management within the company. The following is a summary of the research results.
 First, the relationship between business support and crisis management was verified, showing that the impact varied depending on the characteristics of the business support program. In the short term, it was analyzed that companies require direct support programs to overcome crises. Second, the relationship between business support and corporate performance was found to be statistically insignificant. Third, in the relationship between crisis management and corporate performance, it was confirmed that managing financial and material resources in the short term can improve corporate performance. Finally, in the relationship between perceived corporate support and corporate performance, as well as the relationship between infrastructure, R&D, technology support, and corporate performance, it was found that resource management has a complete mediating effect.
 The implications of this study confirm that business support in response to uncertain business environments affects crisis management simultaneously but does not immediately impact corporate performance. As business support may have a negative effect on short-term corporate performance from the perspective of support agencies, it is necessary to establish a direction for support by dividing short-term and long-term outcomes derived through business support.