ВИЗНАЧЕННЯ КОМПЛЕКСНИХ СТРАТЕГІЙ РОЗВИТКУ АВТОТРАНСПОРТНИХ ПІДПРИЄМСТВ

Abstract

As a result of transitions in the economy of Ukraine over the past few decades there have been significant changes in the road transport industry. The motor transport enterprises existing at that time were privatized and disaggregated, which led to significant changes in their organizational, production and management structures, losses of production capacity, qualified personnel, destruction of production links and depreciation of fixed assets. At the same time, there is a steady tendency to replace the rolling stock of the existing road transport enterprises with cars of foreign manufacturers, both new and used. Due to this, the variability of rolling stock significantly increases, which makes it difficult to perform maintenance and repair of automobiles, and the complexity of the design of modern cars requires significant changes in technological equipment and technologies of repair and maintenance production. Therefore, today there is no typical solution to these problems, which requires the development of comprehensive strategies for the development of these road transport enterprises based on the renewal of rolling stock and production and technical base, improvement of the structure, organization and management of production. The article deals with the problem of determining the optimal integrated strategy for the development of a motor transportation enterprise, which takes into account all aspects of its functioning in modern economic conditions. This, in turn, requires the use of a set of criteria, which includes both technical and economic indicators. As such criteria, the use of technical readiness ratio, net present value, profitability index and integral index of competitiveness is justified. On the basis of these performance criteria, a target optimization function is constructed. A method for determining the optimal development strategy based on the “worst case method” is proposed, and on the basis of this method the weight of criteria of the constructed objective function is determined.