FEATURES OF THE FORMATION OF COMPETITIVE ADVANTAGES OF MOTOR TRANSPORT ENTERPRISES

Abstract

The article considers the key aspects of the formation of competitive advantages by motor transport enterprises. In particular, the features that determine the success and sustainability of motor transport companies on the market of transport services are investigated. The purpose of the article is to reveal the key factors that, taking into account the specifics of the industry, ensure the formation of competitive advantages by motor transport enterprises. The authors substantiated the basis of the properties of competitive advantages of enterprises (relative efficiency, uniqueness, sustainability) and summarized the system of factors that influence them. The factors are presented with a division into external and internal, as well as depending on the result of the impact - the formation of permanent or temporary advantages. The modern trends in the formation of competitive advantages by road transport enterprises are defined and characterized, which include: an efficient fleet of vehicles, professional staff, efficient logistics, modern information technologies, flexible tariffs and services, the development of partnership relations, marketing and branding, high quality of service, environmental sustainability, innovative activity. The important role of infrastructure, technologies, management efficiency and development strategies in the context of the formation of competitive advantages is indicated. The article provides practical advice for motor transport enterprises on optimizing business processes, adapting to changes in regulation and implementing innovations that contribute to increasing efficiency and strengthening their competitiveness.