Abstract
The textbook "Marketing of a hotel enterprise" is intended for university students in the areas of preparation "Hotel service", "Service", "Tourism" - bachelor degree. The textbook examines in detail the essence of hotel marketing, the specifics of marketing hospitality services, marketing strategies of hotel enterprises in the field of product and pricing policies, innovations in the development of hotel products, marketing research and market segmentation, promotion of hotel services. The textbook can be used for training students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.