Abstract
The textbook "Marketing of a hotel enterprise" is intended for university students in the areas of preparation "Hotel service", "Service", "Tourism" - bachelor degree. The textbook examines in detail the essence of hotel marketing, the specifics of marketing hospitality services, marketing strategies of hotel enterprises in the field of product and pricing policies, innovations in the development of hotel products, marketing research and market segmentation, promotion of hotel services. The textbook can be used for training students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.
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