Abstract
The specifics of the formation and promotion of a hotel product related to the peculiarities of the development of the hotel services market are considered, tools and strategies for promoting a hotel product are analyzed. The issues of advertising and PR activities of hotels, Internet technology of promotion, formation of the image and brand of a hotel enterprise are covered. At the end of each chapter, tasks and questions are given to consolidate the theoretical material. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the areas of training 43.03.03 "Hotel business" and 43.03.02 "Tourism" (bachelor's degree level), and for students of secondary vocational education institutions studying in the specialty 43.02.11 "Hotel service". It can be used to train students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.
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