패션 미디어의 유형 분류와 역사적 변화 고찰

Abstract

The purpose of this study was to systematically categorize fashion media types for fashion communication in a media-centric modern society and identify the historical development direction of the types. To this end, this study carried out literature research based on prior research on media in the field of communication and informatics and fashion media in the field of fashion. The results of the study are as follows. First, fashion media is a tool of fashion communication, for fashion designers, editors, and brands. Second, the fashion media types were categorized into representation media, carrier and intermediary device media and real object presentation media, reflecting the visual communication characteristics inherent in fashion, based on the media type categorization criteria, information content, carrier and intermediary device, unmediated type. Third, the examination of the historical change in the fashion media types showed that the fashion media reflected the development of the society, culture, and technology of the time, and developed steadily alongside the art of the time. With the recent development of digital and internet, mobile technologies, information processing and distribution methods have changed dramatically, and the fashion media type is changing to digital, media convergence, and interactive communication. As the boundaries of contemporary art expand, the artification in fashion media is increasing quantitatively on a wide scale. Based on these findings, I hope to provide a holistic and systematic basis for fashion media, which will be helpful for exploring the direction of subsequent research related to fashion media.