Abstract

For most people in today's society, the changes in media approach brought about by the new media revolution have contributed to a rethinking of gender issues, especially in the field of fashion. This paper focuses on the phenomenon of sexism in fashion media platforms, like gender discrimination, and aims to explore the changing gender discrimination that has been influenced by the changes in fashion media. By comparing and analyzing the similarities and differences of sexism in traditional fashion magazine media and emerging social media in the United States, and based on data from previous studies on gender issues in fashion media, this paper concludes that the phenomenon of sexism in today's new media fashion differs from traditional media fashion in that the problem of gender inequality gradually decreases, gender identity becomes more universal, and has the development trend of equality and diversity

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