КУЛЬТУРНІ ЦІННОСТІ В КОНТЕКСТІ ВИХОВАННЯ НАЦІОНАЛЬНОЇ САМОСВІДОМОСТІ: ДО ПИТАННЯ ЗАЛУЧЕННЯ МОЖЛИВОСТЕЙ ІВЕНТ-СЕКТОРУ

Abstract

The article examines the role and opportunities of the event sector in preserving cultural values and promoting national self-awareness. As an example of an effective tool of the event sector, national music festivals were chosen, which, despite the mass-entertainment context, have an important educational role in preserving cultural values and national self-awareness of society. The organization of cultural events, such as exhibitions, concerts, festivals and other events, can be used to increase interest in cultural values and preserve the nation's cultural heritage. Such events are important for involving the public in cultural activities, they can draw attention to those aspects of culture that are almost forgotten or disappearing. For example, exhibitions of traditional folk crafts and national artistic creativity can draw attention to really important things in a nation's culture. This can contribute to the preservation of these cultural skills and abilities for future generations. Children's drawing contests and other art events can contribute to fostering love and respect for the art of the nation and its traditions. Organizing events aimed at restoring the traditions and customs of the nation can help support and preserve the uniqueness of national cultures. New technologies can be used to create online broadcasts of events or to create virtual spaces where users can experience everything that happens at an event. Such technologies can ensure the mass and range of popularization of the event, make it accessible to people with disabilities or those who cannot be there. Also, academic practice can explore effective tools for attracting sponsors and partners to support cultural events. Festivals and other cultural events can be supported by sponsors, which will ensure the high quality of the event, reduce the cost for visitors, and attract new investors. Using the example of multi-genre festivals, the relevance of this phenomenon to internal and intercultural national dialogue is indicated, which is especially important in the conditions of military operations. Keywords: cultural values, national self-awareness, event industry, music festival.