ІНДУСТРІЯ ТУРИЗМУ ЯК ОБ’ЄКТ РЕГІОНАЛЬНИХ ЕКОНОМІЧНИХ ДОСЛІДЖЕНЬ

Abstract

The article considers the tourism industry as a socio-economic phenomenon in the region. The research methodology was the scientific works of domestic and foreign researchers on the theory of formation and organization of the tourism industry, economics and tourism management, analytical materials of official statistical publications. In the theoretical aspect, approaches to the definition of "tourism" and "tourism industry" are considered. For a clear interpretation of tourist terms and concepts, the definition of tourism is grouped into two groups: conceptual and essential. In addressing the issue of classifying the industry as an independent industry, the author takes into account the main factors forming all the features, their compliance with certain qualifications for which tourism organizations are part of the regional economy, their dependence on the nature of the main activity. Based on the analysis of the conceptual apparatus of the definitions of "tourism" and "tourism industry", the conceptual concept of one of the main elements of the tourism industry - the tourism industry. The state of tourism development and factors influencing the competitiveness of tourism entities are analyzed. Analysis of the state of development of the tourism industry in Ukraine showed that the development of tourism in the country is currently only at an early stage. The characteristic features of the sets of organizations that form a separate industry, such as tourism. In studying the features of the organization, development and management of the tourism industry with the participation of the state, three management models have been identified. The first model assumes the absence of a central state tourism administration, all issues are resolved on the ground on the basis of the principles of market "self-organization". The second model assumes a strong and authoritative ministry that oversees the activities of the entire industry. Its implementation requires certain conditions, namely large financial investments in the tourism industry, advertising and marketing activities, investment in tourism infrastructure. The third model prevails in European countries and is that the development of tourism in the country is decided at the level of any multidisciplinary ministry.