ОСНОВНІ НАПРЯМИ УДОСКОНАЛЕННЯ ДЕРЖАВНОЇ ПОЛІТИКИ В ГАЛУЗІ ТУРИЗМУ В УКРАЇНІ

Abstract

The article is devoted to the development of tourism, which is extremely important for the Ukrainian economy, as it stimulates economic growth and development of other sectors of the economy (transport, communications, trade, construction, etc.), although there are various problems that prevent it. The purpose of the article is to research the indicators of international indices (Travel and Tourism Competitiveness Index, Passport Index) for Ukraine and develop directions for improving the state tourism policy. The main trends that exist in tourism and related industries, which have a direct negative impact on the attractiveness of the country in terms of tourism, are characterized. It is shown that these problems are related to infrastructure, political situation, security, environmental situation, personnel problems, insufficient implementation of information technologies, etc. The internal and external factors concerning the successful functioning of the tourism industry in Ukraine are investigated. The travel and tourism competitiveness index as one of the main indices that describes in detail the state of the tourism industry in the country is analyzed, as well as the passport index that characterizes outbound tourism. The analysis of these indices revealed the dynamics of indicators describing various components of Ukraine’s success in tourism, as well as trends in the further development of this industry. A stable deterioration of indicators characterizing the policy and mandatory conditions in the field of travel and tourism was revealed. The main problem that exists today in the tourist services market in Ukraine (the low quality of their provision at a high cost) and the reasons for this are also described. The main vectors of development of the tourism industry in Ukraine are identified: security, economic competitiveness, technology, innovation and so on. Based on the results obtained, the main directions of government (government machine) activity (tasks) are proposed that are necessary to improve the situation in the tourism industry in Ukraine concerning the use of world experience, institutional support, regulation, investment, financing of educational projects, stimulation of innovations, as well as integrated infrastructure development.