Abstract
The objective of the article is to systematize the current issues emerging in teaching of Business Management course on the basis of analysis and accumulated experience. The article has been prepared and written in the form of a consistent presentation of the main initial theses of the course with the logic and methodology of classes aimed at enabling the students to effectively acquire the material. In accordance with this, the subject of the article is the analysis of the fundamental relationship that defines business as an expression of the key stakeholders’ interests. The creation of value as the meaning of the existence of a business is considered in the context of establishing a value-generating relationship. The appendix to the article provides a case developed by the author which is used in the learning process when students explore key issues of business management identified in the article. Since the Business Management course taught by the author is tailor-made, the material can be used in teaching of a number of management disciplines, which consider specific features of business management.
Published Version
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