Abstract
The purpose of this study is to analyze the consumer discourse formed about smart home appliances and derive consumption values to provide useful basic data for establishing development strategies or marketing strategies for smart home appliances in the future. As a result of the discourse analysis, 9 topics such as the design and application of easy-to-use functions of smart home appliances and differentiated smart home services that realize smart life were derived, and as a result of the analysis of consumption value types, 10 types such as functional, artificial intelligence, experiential, and eco-friendly were analyzed. As a result of the discourse analysis, it can be said that consumer value is the field in which consumers are most interested in smart home appliances, and consumer-centered consumption value analysis is judged to be a valid work for exploring the development direction of smart home appliances. In addition, when comparing the consumption value type revealed in the previous study with the analysis type of this report, the same, similar, and different types appeared among each other, confirming the difference in the perception of consumption value between researchers and consumers.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
