환경포스터 디자인의 시각적 표현요소가 정보이해에 미치는 영향

Abstract

This study derived results through quantitative research methods to determine how various visual expression elements in environmental poster design affect information understanding. The multi-layered meaning of visual expression elements in environmental poster design has a great impact on public understanding and behavior patterns. However, it cannot be denied that there may be limits to validity in the process of receiving information, not all information sent is valid, and there may be misunderstandings. Therefore, in order to proceed with this study, we selected the top award winners from various international poster competitions, combined Roland Barthes' semiotic theory as an analysis standard, enumerated the objective signification and subjective signification processes of visual expression elements, and derived analysis results. did. In addition, through surveys and empirical research, the application and influence of various visual expression elements in the information understanding process were revealed, and the impact of the public's individual differences and cognitive preferences on information understanding was studied. As a result of the study, images, colors, and typography played a role as important media of information in the process of understanding information. It is hoped that the results of this study will serve as a theoretical basis for correct design direction and environmental poster design when designing environmental posters in the future.