МОДЕЛЮВАННЯ ЗАЛЕЖНОСТІ МІЖ ОБСЯГОМ КАПІТАЛЬНИХ ІНВЕСТИЦІЙ У ТИМЧАСОВЕ РОЗМІЩУВАННЯ Й ОРГАНІЗАЦІЮ ХАРЧУВАННЯ ТА КІЛЬКІСТЮ ТУРИСТІВ

Abstract

At the present stage in Ukraine the tendencies of development of the sphere of services, in particular tourist activity, hotel and restaurant business, etc. are intensifying. Tourism is one of the most dynamic and promising sectors of the world economy. The development of the tourism industry of Ukraine requires significant investments, attraction of innovative technologies, use of the latest developments and achievements of the world community and the experience of countries with a high level of tourism development. The article analyzes the dynamics of capital investment in temporary accommodation and food and beverage activities, as well as the dynamics of the number of tourists served by tour operators and travel agents. The preconditions and factors that influenced the change in the volume of capital investment and the number of tourists during the analyzed period 2010–2020 were identified. The simulation was performed using correlation-regression analysis by constructing an equation of pairwise linear regression with subsequent estimation of its parameters by the method of least squares. The statistical significance of the equations was verified using the coefficient of determination and Fisher's test. Regression lines have been built, which allow to visually assessing the relationship between the amount of capital investment in temporary accommodation and catering and the number of tourists. The reasons for the high dependence of the number of tourists on the volume of capital investment in catering and the moderate dependence on the volume of capital investment in temporary accommodation are explained. The study of trends in capital investment in tourism, temporary accommodation and catering will identify the strengths and weaknesses of tourism, hotel and restaurant business, as well as problems, threats and barriers to the development of the tourism market.