Н. В. Карпенко, М. М. Іваннікова, Т. М. Білоусько, В. М. Трайно, А. М. Захаренко-Селезньова МАРКЕТИНГ В ГАЛУЗЯХ ТА СФЕРАХ ЕКОНОМІКИ УКРАЇНИ

Abstract

Purpose. The purpose of the article is to search for practical approaches to the recommended use of marketing in the branches and spheres of the economy of Ukraine, to determine its features, to understand the essence and meaning, to focus on explore marketing research with the aim of further marketing segmentation taking into account the specifics of the industry, the target audience definition in a specific industry, use of features of implementation of marketing complexes, etc. Methodology of research. Solving the goals and objectives set in the article are implemented according to general scientific, special research methods: comparative analysis and synthesis, systematization, grouping, logical generalization, interpretation and adaptation. Results. An analysis of theoretical and practical developments in the application of marketing in economic sectors was carried out. Formed features of the marketing concept. Processes of interaction between industry enterprises and end consumers are determined. The essential content of the industry features of marketing considered in the article is revealed. Expedient components of marketing in certain industries are determined. At the intersection of the conceptual provisions of the listed types of marketing, the main provisions regarding the possibility of applying the theoretical and practical level of marketing in the relevant industries and spheres of the economy have been worked out. The practical significance of the research results. The main results of scientific research, their practical justification, complexity, experience and summarized research results are recommended for Ukrainian business, the development of which will become expedient after victory. However, the relevance of the conducted research will also be appropriate for university’s professors in the process of providing educational components for students of the Marketing major.