ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ УПРАВЛІННЯ БІЗНЕС-ПРОЦЕСАМИ У СФЕРІ ТУРИЗМУ ТА ГОСТИННОСТІ НА ОСНОВІ ІННОВАЦІЙНОГО ПІДХОДУ

Abstract

The article considers the trends of innovative development of business processes in the field of tourism. Tourism is the most important socio-economic factor of development. Today, various socio-economic trends in the life of society are manifested most clearly, with a greater degree of dynamism, which is reflected in the development of tourism and requires the systematization of the formation, clarification and improvement of its business processes. Tourism as a social phenomenon ensures the satisfaction of social and spiritual needs. The formation of the organizational and economic foundations for the development of business processes in the field of tourism will make it possible to identify shortcomings in the development of this business sector, to coordinate the process of its functioning, to determine the specifics of planning, taking into account the innovative component, and to ensure the rational use of resource potential. At the same time, a process of innovative development is achieved with the aim of positive social and economic changes arising from the improvement of the functioning of hospitality enterprises. The relevance of the chosen topic is determined: firstly, by the need to clarify the interaction of various innovative business processes in a modern, constantly developing society, the growing importance of tourism; secondly, the relevance of the problem of rational use of tourism resources in the framework of the innovative development of society; thirdly, the problem of the integrated development of the tourism system in the context of innovative development is poorly understood. These factors determined the purpose, objectives and structure of the article. The main purpose of this study is to analyze the main trends in the field of innovation of business processes in the field of tourism and their system properties. The theoretical basis of this research work is the works of scientists in the field of theory and practice of tourism development, its business processes, its strategic planning, legislative acts and regulations governing the functioning of the industry.