Abstract

The article is in essence the research of the Spanish media discourse in view of the modern information space globalization. Various papers related to the language functioning in mass communication that were published on a regular basis in the second half of the XX century created adequate prerequisites for study of the media discourse. As of today information is considered to be a consumer good that retains popularity. New mass communication media emerge to satisfy the interests of the target audience of various ages, professions and personal preferences. The infrastructure of the transnational satellite television resulted in a sustainable cultural consolidation accompanying the globalization process that also involves other mass media. Mass communication includes not only dissemination of information but also organization and aggregate of processes & products of speech production in its richness and complexity of their interaction that can affect the society in any way. Internationalization of any events, news, messages is a complex process of cross-cultural communication in the modern times of globalization. Constant development of information and communication technologies results in rapid increase of the text volumes that are broadcasted via mass media using multiple national languages in the world information space and thus the modern media discourse requires constant participation of translators in the process of producing media products.

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