Abstract
The article is the first part of the summary of the book by the world renowned historian and sociologist Denis MacQuail “Mass Communication Theory”. This widely known book has been republished six times and is still one of the main works in the field of the theory and practice of Mass Communication. It considers not only theoretical issues but also practical aspects of communication. The first article is dedicated to the structure and contents of the book, it also gives the key definitions and introduces the main theories which explain the aspects of interaction between Mass Communication, Mass Media and the society.
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