КЛЮЧОВІ АСПЕКТИ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА

Abstract

Intensive development of economic processes in the external and internal environments of business requires businesses to find new methods and forms of management. Improving the competitiveness of the enterprise is the most important and most difficult task facing managers and top managers. Uncertainty and variability of the market environment contributes to the search for effective management methods and constant monitoring of the level of competitiveness. Effective management of the competitiveness of a commercial enterprise contributes to the formation of competitive advantages in the business environment. There is a need to study aspects of managing the competitiveness of a commercial enterprise. Because the strategic goals of a trading company depend on the correctness of the chosen decisions that affect the formation of competitiveness management. In the conditions of crisis phenomena of market conditions, when there is a transformation and transformation of the internal and external environment of trade enterprises, the task is to survive in the market. That is why the formation of the process of managing the competitiveness of a commercial enterprise is important. In market conditions, an important element of the stability of a commercial enterprise is its competitiveness. Competitiveness as an economic phenomenon and a leading factor that determines the properties of the market environment is studied in the scientific works of foreign and domestic scientists. This concept means a certain set of measures aimed at the systematic improvement of financial and economic activities of the enterprise, namely: product quality or service provision; expansion of sales channels; search for new potential customers, warranty service. The main task for a trading company is to improve the management of competitiveness. It is the development of a clear mechanism for managing competitiveness, based on the analysis of internal and external factors, will help the company to stay in the market. This condition is achieved by developing and implementing a clear algorithm for managing the competitiveness of the enterprise.