УПРАВЛІННЯ РОЗВИТКОМ ТУРИСТИЧНО-РЕКРЕАЦІЙНОЇ ДІЯЛЬНОСТІ НА РІВНІ ДЕСТИНАЦІЇ

Abstract

Today, despite martial law and the crisis conditions that Ukraine's economy is facing, the tourism business is gradually recovering. In this regard, the country's leadership pays special attention to the formation of separate economic zones of tourist and recreational type and the creation of tourist clusters and destinations. Considering the aforesaid, it is important to provide a scientific justification for the specifics of the implementation of the territorial management system aimed at the development of tourism and regional tourism business. The article considers issues concerning the practice of implementing the methodology for managing the development of tourism and recreational activities at the destination level. The concepts of «tourist and recreational regionalisation» and «tourist and recreational zonation» are studied. In order to study the issue of territorial development and control of regional management processes in the sphere of tourism and recreation, the specific features of regional management processes are investigated on the basis of the methodology of regionalisation and zonation of territory. The article analyses approaches to zonation and regionalisation of tourist and recreational areas. It is specified that the types of tourist and recreational regionalisation and zonation depend on established goals, objectives, and indicators that are determined on the basis of the resource, physical and geographical approaches and socio-economic approaches. The key aspects of implementation of the methodology of regionalisation and zonation of tourist and recreational territories are identified. The approaches to zonation and regionalisation of tourist and recreational areas that have been considered, demonstrate a wide range of tasks that require further investigation and the search for effective solutions. With the purpose of studying the issue of territorial development and control of regional management processes in the sphere of tourism, the specific features of regional management processes have been investigated on the basis of the methodology of regionalisation and zonation of territory. On the basis of the methodology of regionalisation and zonation of the territory, a map of zonation of Cherkasy region by tourist and recreational microdistricts and a schematic map of tourist and recreational microdistricts of the region on the basis of homogeneity and coherence are built.