ІНТЕРАКТИВНІ СОЦІО-КОМУНІКАЦІЙНІ МОДЕЛІ: ПЕРСПЕКТИВИ ВИКОРИСТАННЯ В МІЖНАРОДНИХ ВІДНОСИНАХ, ТУРИЗМІ ТА ГОТЕЛЬНО-РЕСТОРАННІЙ СПРАВІ

Abstract

This article is devoted to the use of socio-communication models in the fields of international relations, tourism, hotel and restaurant business in the context of the interdisciplinary orientation of classical research. The main trends in the development of socio-communication space as part of the general information space and the Internet, in particular, are summarized. The commonality of the interdisciplinary approach for the study of communication tasks in the field of interaction as a certain interactive model of communication technologies is proved. The peculiarities of the interactive socio-communication model and its expediency of use in international relations, tourism, and hotel and restaurant business as a part of strategic, image, and business communications are established. It is determined that isolated examples in the fields of international relations, tourism, and hotel and restaurant business prove that the use of this interactive model of communication is a promising area for practical activities in these areas and further scientific forecasting, modeling, and study. The model of interactive communication is becoming relevant, based on the formation of trust by reducing the load in the information space, the formation of trusting relationships (the risk of distortion is minimized by implementing real-time communication). Isolated examples in the fields of international relations, tourism and hotel and restaurant business prove that the use of this model is a promising area for practical activities in these areas, as well as for further scientific forecasting, modeling and study of features. Areas of further research are determined by the need to use interdisciplinary methodological and theoretical developments in the field of communications and the practical implementation of certain socio-communication technologies in the fields of international relations, tourism and hotel and restaurant business. Further study of the implementation of interactive models of interaction between participants in communication processes will clarify and improve the effectiveness of the implementation of strategic and business communications in various fields.