МЕТОДИКА ЕКОНОМІЧНОЇ ДІАГНОСТИКИ ПОТЕНЦІАЛУ РОЗВИТКУ ПІДПРИЄМСТВА

Abstract

The article is devoted to the justification of the complex methodology of economic diagnosis of the development potential of domestic enterprises, taking into account the selected functional components of the development potential. The relevance of the development of this methodology is determined by the fact that in the conditions of a full-scale war with the Russian Federation, the potential opportunities for the further development of domestic enterprises are under a huge threat, which leads to the objective need to study the development potential formed by each specific enterprise. The issues of scientific and theoretical substantiation of the methodology of economic diagnosis of the enterprise's development potential are based on general scientific and special methods of cognition. The methods of analysis and synthesis, induction and deduction, and generalization were used to systematize the main functional components of the enterprise's development potential. Using a systemic approach, the author's method of economic diagnosis of the company's development potential is substantiated. The method of theoretical generalization and formulation of conclusions was used to formulate conclusions. Thus, the article substantiates the expediency of diagnosing the development potential of domestic enterprises. The essence of the concept of "enterprise development potential" is considered. The main functional components of the company's development potential are highlighted (resource potential, innovation potential, opportunities available in the external environment, competitiveness, investment attractiveness). The essence has been considered.. Taking into account the selected structure of the development potential, a method of economic diagnosis of the company's development potential is proposed, which involves the calculation of integral indicators for each selected functional component of the company's development potential and the overall integral indicator. A scale for interpreting the level of the company's development potential has been developed according to the proposed methodology. The practical value of the developed methodology is that it is based on one of the main principles of the system approach, which is that each selected functional component of the development potential, performing the appropriate function, ensures the achievement of the established goal, which is to ensure and maintain stable high rates of further development of the enterprise.