Ноономическая модель развития регионального туризма

Abstract

In the context of a complicated geopolitical situation and with a certain change in the possibilities of human movement in space, a subconscious, but later conscious increase in a person's desire to travel occurs at the first stages, expanding the space around them to obtain new positive emotional sensations. The active development of domestic tourism provides for the need to choose a conceptual approach in prioritizing the orientation of the tourism industry market. The classical approach to the development of regional tourism is focused on the development of tourist infrastructure and the promotion of a differentiated competitive tourist product. The Sverdlovsk region, traditionally known for promoting industrial and business tourism, is entering the next stage of tourism development in the region, which allowed it to move from 10th place in 2022 in the ranking of sustainable development of tourism and the hospitality industry in the subjects of the Russian Federation to 6th place in 2023. Currently, a new, non-economic model of regional tourism development is being formed, aimed at meeting the needs of each individual tourist and subsequently increasing the tourist flow and income to the region as a result of the current prolonged effect of new travel experiences. At the same time, when choosing a travel product, a person is based on his sensory perception and the possibility of receiving positive emotions. The priority is to meet the needs, then increase the tourist flow and income from tourism.