Abstract

the article aims to assess the tourist and recreational potential of the Moscow region, identify the prerequisites and analyze the factors that limit the development of ethnographic tourism in the Moscow region. When working on the article, reference materials were used, due to the recreational development of the Moscow region; statistical data of state organizations and the results of expert assessments of the development of ethnographic tourism. Research methods: systematization and generalization of information; content analysis; logical analysis. Monitoring of the tourist and recreational potential of the Moscow region, analysis of the resource base allowed us to assess the existing problems and suggest possible solutions. The prerequisites for the development of ethnographic tourism in the region are determined, the place and specifics of ethnographic tourism in tourist flows are revealed; the place and role of the Moscow region in the development of ethnographic tourism in the Russian Federation is justified. As a result of the study, the trends in the development of ethnographic tourism were identified and the areas of its most promising development in the Moscow region were identified. The results obtained contribute to the development of museum and exhibition business and folk crafts in the region, the popularization of ethnographic tourism in the Internet space, which ultimately provides an increase in the tourist flow in the Moscow region, and also allows you to create additional jobs in the tourism sector.

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