НАПРЯМКИ РЕАЛІЗАЦІЇ ДОСЯГНЕННЯ СТАЛОЇ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ

Abstract

The article examines the main principles and directions for achieving sustainable tourism. The principles and main mechanisms of tourism policy implementation using world experience, regulatory, economic and social levers of state and international management are indicated. It is noted that the development of sustainable tourism is closely related to the quality of tourist services. In many ways, the quality of services is more important than their quantity, because too large volumes of tourism can easily exceed the limits of the load that a given region can carry, thereby jeopardizing tourism as a whole. The global tourism industry faces an increasing level of competition both between regions of the world and between countries within their regions. A characteristic problem is the disproportion of regional development, both from the point of view of sustainable development of recreation and tourism, and from the point of view of the general level of socio-economic development. Sustainability challenges can be met through the quality that the area can offer tourists and local residents. It is shown that achieving an optimal combination of economic and social interests in tourism is not possible without taking into account the impact on the environment, natural resources and environmental safety. Since the very concept of sustainable development is still in the development stage, and there are still many unsolved problems in the tourism economy, the mechanisms of sustainable development of the tourism sector have also not been fully studied. However, in recent years, some ideas have been proposed, which can mainly be considered as prerequisites for sustainable tourism or as tools to help achieve sustainability in tourism activities. It is shown that currently the main problem in the concept of sustainable development of tourism is the lack of tools for implementing the principles of sustainable development in practice. The existing tools do not yet allow the development of sustainable tourism everywhere and require further scientific research and development. Also important is the difficulty of determining the actual results and activities carried out in the field of sustainable tourism. There are no effective, generally accepted indicators of the sustainable development of tourism, there is no clear system of indicators of sustainable development. Further development of scientific research on this issue is proposed.